Self-Fulfilling Prophecies

"Our primary KPI was user clicks," the staff reseacher explains confidently. "We presented in an inescapable fullscreen dialog that appeared on the homepage with a CTA button in the middle of the dialog. Surprisingly, the results seem to indicate a dialog CTA click rate positively correlating to the number of users visiting the homepage."

"Congratulations on your successful feature," the VP responds. "Let's scale this feature immediately. I look forward to many successful experiments in the future."